Smart web marketing: the future for your business

Nowadays, to communicate with own customers, associates and partners is important, but often it occurs in vague or invasive ways (aka SPAM), which diminishes the value of the communication.

Info-One can contribute making your web marketing smarter. In order to do this, we have developed a suite of software that, given a database of users, you can:

1.     Defining a generic profile of a user interested in a communication
2.     Send notice only to those users who might be interested.

We like to describe the idea behind selective communication with a metaphor.

Imagine you want to advertise a travel opportunity through flyers. How can you do that? There are at least two solutions.

You can print a large quantity of flyers and distribute them to all the people you meet. The result is that you are wasting paper, ink and time (and therefore money) to try to hit a small target in a very broad context. Furthermore, the communication is general and superficial, and even those who are potentially interested might ignore the content and throw away the flyer.

The alternative we propose, instead, is to print as many flyers as the number of people potentially interested in the trip: travel agency customers, readers of magazines of exotic places, holidays web site visitors, airline customers, etc. are potentially interested in the deal rather than a client of a kiosk may be. Distributing flyers only to such people can be far more effective and productive!

With this logic, we have developed our software suite.

Software packages for Joomla

Visit the section of software packages for Joomla.

Forum

We offer technical support through our forum. The engineers and developers are at your disposal.